ESSAY #2 GUIDELINES

Advertising Analysis (Essay #2)
English 101
Peer-Editing Day: October 22
Due Date: October 29

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Select 3 print advertisements (full page & from magazines/internet preferably)
{I strongly recommend using flickr.com and google.com for research, aside from actual magazines}


Important: The advertisements must be linked either through (a) the type of product they represent (by brand and/or by type) or (b) according to the message that they are conveying.


Also Important: The advertisements must be from diverse time periods.


Write an essay about the Images & Text within the ads.

Essentially, your job is two-fold: (a) to convey how effective these ads are (whether they are persuasive or not) and (b) to address how the advertising of this brand/product has changed (or not) throughout a time period.The basics:
This paper must be 4 complete pages (minimum) in length. Anything less, and I will drop a letter grade.
All papers must be typed, double-spaced, standard margins, and stapled.
Number all pages.
Name, date, English 101, and a TITLE must appear on your title page. The title page is never considered page 1.
INCLUDE COPIES OF THE ADS IN BACK OF YOUR PAPER – STAPLED, OF COURSE.